This is how we roll in Finland! The Real Milkshake. Now with Double Flavor. WOW this definitely makes me want to visit McDonald’s….NOT! This was featured on adweek today. I think the treatment the animals are getting to serve all the customers at McDonald’s can be argued. This is why, if I would be the marketing director or manager giving the approval for this campaign, I would really really consider featuring animals in the ads especially in the times where Food inc. is getting a lot of attention.
Anywho, I’m not the judge but I think this is very sensitive area and probably not driving the right “brand preference” they are after.
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Jussi says
05/25/2011 at 16:36 pmAnssi NOOOOO!
How on earth would huge udder making victory sign (while resembling very much a man’s genitals) be offensive?
Now picture the agency creative pitch on this one:
Agency – We have amazing idea! We will tell the people your product is 100% from natural ingredients! We will deliver it through the strong visual language and clear copy text. We will stop all people and make them to celebrate your brand as healthy and authentic choice.We believe this campaign will break records and receive industry attention it deserves.
We visualize the strong copy of double flavour with historical sign used by Eisenhower…the victory sign. It stands for claiming victory over boring single taste shakes. The udder stands for the natural flavour and authenticity. And looking the V sign from the cows perspective we practically piss off to competitors. McDee is the choice of tomorrow’s consumers!
Client is now in full shock, they are numb from this overwhelming flow of explanations. Their eyes are greyed and they cannot see clearly anymore. Being dumbstruck the only word the client can mutter is…”OK”
Thousands of Euros later the work is produced and running in Finnish media. A small girl walks by the bus stop and points out a small notion to her mum. Look, mummy! There are four dicks on that poster.
Game over
Philip says
05/25/2011 at 19:48 pmthey threw some wom all over that shiznit